AIG rebrands Chartis Australia

AIG rebrands Chartis Australia

Today, American International Group (AIG) announced the rebranding of Chartis Australia to AIG Australia limited.

“Reintroducing the AIG name in Australia truly signifies the beginning of a new and exciting era for our team. Noel Condon, CEO of AIG Australia commented.

We are committed to embracing the challenges ahead, with a thirst for achievement and leveraging our global capacity for the benefit of our stakeholders, as the new AIG. The rebranding of the AIG brand has been gradually rolled-out around the world since November.

Four years after the global financial crisis, AIG has completed a remarkable tranformation, and the rebranding of the new AIG brand and tagline, “Bring on Tomorrow”, underscores the organizations ambitious tenacity to solve problems, to innovate and to act as a powerful global team.

The updated logo shows the traditional white capital letters in a dark-blue box replaced by light-blue capital letters on a white background in a framed, light-blue box.

AIG President and CEO Robert Benmosche, who led the move back to the old brand, says the new logo reflects a rebuilt and forward-looking AIG contemporary, dynamic, transparent and revitalised.

AIG employs 400 staff in Australia.

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