AIG rebrands Chartis Australia
Today, American International Group (AIG) announced the rebranding of Chartis Australia to AIG Australia limited.
“Reintroducing the AIG name in Australia truly signifies the beginning of a new and exciting era for our team. Noel Condon, CEO of AIG Australia commented.
We are committed to embracing the challenges ahead, with a thirst for achievement and leveraging our global capacity for the benefit of our stakeholders, as the new AIG. The rebranding of the AIG brand has been gradually rolled-out around the world since November.
Four years after the global financial crisis, AIG has completed a remarkable tranformation, and the rebranding of the new AIG brand and tagline, “Bring on Tomorrow”, underscores the organizations ambitious tenacity to solve problems, to innovate and to act as a powerful global team.
The updated logo shows the traditional white capital letters in a dark-blue box replaced by light-blue capital letters on a white background in a framed, light-blue box.
AIG President and CEO Robert Benmosche, who led the move back to the old brand, says the new logo reflects a rebuilt and forward-looking AIG contemporary, dynamic, transparent and revitalised.
AIG employs 400 staff in Australia.